Free for agents. Built by a licensed REALTOR.

Who's going to buy this house?

Type an address and a list price. In a few minutes you get the most likely buyer, a Fair Housing checked listing description, video scripts, a staging plan and a seller-ready marketing plan.

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  • Fair Housing checked
  • Rates and Census data, cited
  • Built for North Texas listings

Your listing stays your listing.

Buyer Brief is built by Jason Koford, a licensed REALTOR who shoots listings for other agents. So here is the promise in writing.

  • We never contact your seller.
  • We never market to your clients.
  • We never share an address you enter, or use it to pursue the listing.
  • The only person we follow up with is you.

How it works

  1. 1

    Enter the home

    An address and a list price. Add details if you have them.

  2. 2

    Tell us where to send it

    Your name, email, phone and brokerage.

  3. 3

    Get your brief

    Buyer pools, copy, scripts and a seller plan, ready to edit and share.

What you get

See a sample brief

The likely buyer

The strongest buyer pool, with what moves them and what they need to see.

Listing description

MLS remarks, a long form, headlines and bullets. Fair Housing checked.

Content kit

Six hooks, two video scripts and a five-post first-week plan.

Staging plan

A style, the top three rooms and a seller checklist.

Seller plan

A two-page marketing plan you can hand to the seller as a PDF.

Money math

Five loan scenarios with payments, income needed and cash to close.

Questions